Curriculum Highlights of BBA Digital Marketing at Manikam
Ramaswami College
The BBA Digital Marketing Courses in Madurai program at Manikam Ramaswami
College of Arts and Science (MRCAS) offers a well-structured curriculum that
balances core business subjects with emerging digital marketing trends. The
course is carefully crafted to provide students with in-depth understanding and
practical skills needed to excel in the fast-paced digital marketing ecosystem.
In the first year, students gain foundational knowledge in
management principles, marketing, accounting, economics, and business communication.
Alongside, they are introduced to basic digital marketing concepts and tools to
build a strong base.
The second year intensifies focus on digital marketing
techniques including SEO, SEM, social media marketing, email marketing, mobile
marketing, content creation, and digital branding strategies. Students learn to
design and implement marketing campaigns using platforms like Google Ads,
Facebook Ads, and YouTube.
In the final year, advanced topics such as web analytics,
marketing automation, influencer marketing, e-commerce strategies, and
data-driven decision-making are covered. The curriculum also includes project
work and internships to ensure practical exposure.
MRCAS emphasizes continuous assessment through case studies,
presentations, assignments, and live project execution, ensuring students not
only understand theory but apply their knowledge effectively.
This course is updated regularly to incorporate the latest
digital marketing tools and industry practices, preparing students for certifications
such as Google Analytics, HubSpot, and Facebook Blueprint, enhancing their
employability.
Enroll in MRCAS BBA Digital Marketing to master the art and
science of online marketing and launch a successful career in the digital era.
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