BBA Business Analytics at MRCAS
In the modern business world, decisions are no longer based on assumptions—they are driven by data. The BBA Business Analytics programme at Manikam Ramaswami College of Arts & Science (MRCAS) is designed to prepare students for this data-centric era by combining core business knowledge with analytical and technological skills.
This industry-oriented programme equips students with the ability to analyze business data, identify trends, and make strategic decisions, making them highly valuable to organizations across sectors.
Why Choose BBA Business Analytics courses in Madurai at MRCAS?
Industry-Focused Curriculum
The programme is designed to match current industry needs, blending management principles with modern analytics tools and techniques.
Practical & Skill-Based Learning
- Students gain hands-on experience through:
- Real-world case studies
- Data analysis projects
- Industry interactions and workshops
- Internship opportunities
- Strong Career Orientation
The course prepares students for high-demand roles in analytics, finance, marketing, consulting, and IT sectors.
What You Will Learn
- Core Business Subjects
- Principles of Management
- Marketing Management
- Financial Accounting
- Business Economics
- Human Resource Management
- Operations Management
- Analytics & Technology Subjects
- Business Statistics
- Data Analytics
- Business Intelligence
- Data Visualization
- Predictive Analytics
- Excel for Business Analytics
- Key Skills You Will Develop
- Data interpretation and decision-making
- Analytical thinking and problem-solving
- Business strategy development
- Financial and marketing analysis
- Communication and presentation skills
Career Opportunities
Graduates of BBA Business Analytics can explore roles such as:
- Business Analyst
- Data Analyst
- Marketing Analyst
- Financial Analyst
- Operations Analyst
- Business Intelligence Executive
With higher studies like MBA in Business Analytics or Data Science, students can move into advanced roles and leadership positions.
Why MRCAS?
- Industry-aligned programmes
- Experienced faculty and mentors
- Skill-based training and certifications
- Strong placement support
- Modern campus and learning facilities
- Focus on career readiness and professional development
Admission Details
🎓 Programme: BBA Business Analytics
📅 Admissions Open: 2026–2027
📍 Campus: MRCAS, Madurai
🌐 Website: www.mrcas.edu.in
📞 Contact: 93634 86089 / 90
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